Team Spotlight: Nick Azure

Team Spotlight Nick Azure Hero

Team Spotlight: Nick Azure

This week we’re highlighting another one of our team members, Content Strategist Nick Azure. He’s one of the main voices of BrandCraft, so we’ll let him introduce himself!


What made you decide to get into copywriting and brand strategy?
I really didn’t even know what copywriting was until my cousin, Torey, approached me with some work almost ten years ago for one of his first clients. It was an article for the Costco Connection––and I thoroughly enjoyed the advertorial writing process. So, I guess you could say I was hooked after that first project and began writing website content soon thereafter––never looking back. The brand strategy aspect is really just a natural extension of copywriting––as voice, tone, and delivery are such integral pieces to every organization’s overall brand.

What are the programs that you work with on a daily basis?
Sadly, I don’t get to work with the Adobe fam often, which is probably for the best. I’m a Google Docs kinda guy. Simple. Collaborative. Free.

What are some tips you would recommend for smarter web content and SEO?
Write for the people…not the engines of search. Create OC and make it interesting, informative, educational and–if possible–fun!

Describe your creative process. What are the major steps?
Always research first. Someone wise once said that, creativity is knowing how to hide your sources… there are so many biters (i.e. blatant stealers and plagiarizers of content) out there that I really try to think and write originally because it really stands apart in a sea of copy homogeneity.

What would you say your writing style consists of, and why does it continue to work?
I think it’s just authentic, and not trying to be something it isn’t, even when I have to develop a particular voice for a client’s brand. I keeps it real!

What areas of your work or personal development are you hoping to explore further?
I like being involved in rebrands, website builds and marketing campaigns holistically, from start to finish (although it never really “finishes”). I like to think that I have a pretty balanced brain when it comes to both the creative and analytical…but I could be way off in that assessment. Haha. So, I want to be more of a creative director who can also put together a well-budgeted AdWords campaign nailing on keywords for max reach and audience engagement…or something like that.

What did you want to be when growing up?
I wanted to be a pediatric oncologist, an entrepreneur and a professional baseball player who did comedy on the side. Pretty much there…

What’s playing on your playlist right now?
Zola Blood, Post Malone, Mating Ritual

What do you do for fun?
Spend time with my 3 year old daughter making things and playing characters. Arts and music shows. Trips to Seattle and Portland. I’ve recently taken up running and, surprisingly, enjoy it immensely.

What is your go to food?
Taco Truck