Is Branding a logo? Is my logo my Brand?

Is Branding a logo? Is my logo my Brand?

The topic of branding can be confusing. The term is often used to describe the logo design process. This is just one part of the branding process. Branding involves multiple strategies both internal and consumer facing. The point? To help consumers navigate choices, provide comfort and reassurance, and to help consumers identify with your brand values.

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