Social Media

What is Content? Sometimes those of us who deal with digital marketing for a living forget that our small business customers don't speak the language.   I recently was having a conversation about optimizing a clients website for a certain service. The conversation went on for a...

A great example of using social media not just to influence people to make a purchase, but providing incentive to share it with their friends. Toyota's Twitter promotion basically says, we'll give you promotional discounts, as long as you tweet about us. How much? $500...