Ask around – you’ll find many responses to “what is branding?”
Branding could be one of the most overused and misused terms in the marketing world. The truth of the matter is that branding has to do with the way a company is visually delivered, audibly delivered, touched, experienced, interacted with and valued in the marketplace. It’s even more than that, but let’s just say that covers it.
You see, branding is often talked about in terms of identity, logo, tagline etc. Those things can be important to a brand – but they don’t make a brand. We don’t make brands, we represent them.
So what is a branding process? For BrandCraft, its ultimate success results in weaving a narrative that tells the story of your brand. Contact us to start.