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Illustrating and designing have been passions of mine for as long as I can remember. Nothing has been more exciting than being able to hold my own designs in my hands, which is why I became a designer. At first, I only designed for print...

Why did you become a graphic designer/illustrator? I've always loved art and drew all the time. I still have sketchbooks and notepads that I filled up when I was in elementary school. So when I was in high school and had to start thinking about careers...

This week we're highlighting another one of our team members, Content Strategist Nick Azure. He's one of the main voices of BrandCraft, so we'll let him introduce himself! What made you decide to get into copywriting and brand strategy? I really didn't even know what copywriting was...

Today we're looking back on the work we've done for the Denovo branding and website. Just as the website states, Denovo is made to simplify your practice, allow you to capture more time, and increase productivity. It's an efficient practice management software for the solo...

Nearly everyone knows what Starbucks is––and what their offerings are––even if they’re not a coffee drinker. The Starbucks branding is regarded as one of the most recognizable, intricate and detailed of the top ten most recognizable company logos. Seeing as the logo is so complex,...

We kicked off our inaugural 2018 Food Fun Friday with an extended lunch excursion to one of Tri-Cities newest, locally-owned joints––Proof Gastropub in Kennewick. Occupying the top two floors of a building located on Columbia Center Drive, Proof offers an urban-industrial dining ambience that really sets it apart...

Today we got a chance to pick the brain of our team's type guru, Herb Collingridge. He was generous enough to let us in on some of his recommendations on type, as well as recommending some of his personal favorites. Share a few of your recent...

The term content marketing has become a bit of a buzzword in the marketing world over the past few years. It is a concept that leaves many scratching their heads due to its broad applications and a generally slippery definition. The general idea behind content...