Broetje Orchards

Photography, Print, Web
About This Project

Broetje Orchards is a Quality Fruit Company Committed to Bearing Fruit That Will Last. This is one company that walks-the-talk as they take cause marketing to a whole other level. Ralph and Cheryl Broetje built the First Fruits family of organizations on a vision. Their vision has become reality and we had a challenge on our hands. First, we needed a way to tell the story and conduct business online in a way that didn’t lose the clear meaning of their work. We chose a ribbon style family for multi-site navigation. Combine that with three distinct new sites for The Orchard, The Marketing Team, and finally The Foundation. Our primary goal: some clarity to the end users.