WERA is a not-for-profit organization of professionals dedicated to improving the practice of instruction, assessment, evaluation, conducting and applying educational research, and using data to inform instructional decisions. BrandCraft is a for profit design agency dedicated to creating lasting brands and creating compelling and engaging design. Together, we were a great mix. We were tasked with creating a compelling, market appropriate identity system that can last for years to come. Their assessment….high grades across the board.