11 Jan Toyota says Tweet, For Cash
A great example of using social media not just to influence people to make a purchase, but providing incentive to share it with their friends. Toyota’s Twitter promotion basically says, we’ll give you promotional discounts, as long as you tweet about us. How much? $500 for starters, plus $50 for each retweet within 48 hours for a total promotional offer of $1,000. You can read the terms and conditions of the deal here.
What makes this deal so great for Toyota? They are getting valuable advertising and exposure on one of the most popular social media platforms. People who take part in the promotion are sharing information with followers and because the message is sent through friends, it resonates stronger than those corporate messages sent directly to consumers.
Expect to see more of this type of promotion in the future.